Brief & Assets

Submitted by Penny Veneziano on 11 October 2022

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Objectives

Campaign objectives
  • Drive sales
  • Drive product and brand consideration

Target Audience

Demographics
Further info

Holiday Shoppers, Tech Enthusiasts, Life Maximizers.

Your Brand

Brand info

Samsung providers users with access to cutting-edge technology that empower people's everything day life, while improving their quality of living.

Recent work

https://www.youtube.com/watch?v=RfEuBb8MFZg

Examples
Brand assets

Your Campaign

Theme

This or That Holiday Carousels

Legal requirements?
Brand lift study?
No
Consent to feature?
No
Briefing method
This campaign is aimed at promoting your brand and you are providing design direction for the set as a whole.

Design Direction

Overall direction

We want to make sure that the users is compelled to scroll through the different options via a holiday focused visuals and messaging.

Preferred copy
Not added
Direct links
URL(s)
Not added
CTA
Not added
Mandatory elements
Not added
Use stock assets?
No
Use AI?
Not added
Design assets